Tata Motors

A PROJECT REPORT ON MARKETING dodging OF TATA MOTORS (II) EXECUTIVE SUMMARY As India celebrates its 50 years of independence, the rider machine intentness illustrious a centenary of its world in India in 1998. scorn this head start, the industry has never quite matched up to the performance of its counter part in other parts of the world. The all-pervasive atmosphere created by the governments indorse raj was primarily responsible for this situation. The motley layers of Acts sheltered the industry from remote competition and smothered the knowledge of the Indian automobile industry. Moreover, the industry was considered low priority as cars were considered to be an unaffordable luxury. Hence in the first part of the travail I have taken up the strategic concourse analysis of TELCO as this is one company whose indigenously manufactured cars like Tata mobile, Indica and effort have performed well on Indian Roads. In the trice part of the project I conducted a theatre on the consumer perception about hapless cars.

Firstly, I took three brands of slim cars; Zen, Indica and Santro for a comparative study of tenuous car segment. afterwards I went through the form of filling the questionnaires, to know precisely what the customers of small cars perceived about their cars. A sampl e size of lx respondents was taken. Sample ! unit was a customer who owned a small car. Secondary information from various sources like magazines, journals etc was to a fault collected. The findings showed that the consumers who owned small cars basically wanted honest performance, after sales service of process and a car at their bud energize, a less dearly-won one. (III) altogether the cars taken for the sample showed that the consumers perceived them...If you want to get a full essay, order it on our website: BestEssayCheap.com

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