Marketing

eruditeness objective 1: relieve why merchandise managers should understand consumer behaviour.   Karina sells exclusive designer womans purses in a high end boutique, located in a high end mall. There is not a plug of foot traffic in her store. Her clientele consists of truehearted consumers, who like to wonder around, and like socialized and to be attended to. To augment her gross gross revenue and to attract a wider pool of consumers, she has trenchant to dramatically lower the prices and started a high pressure gross revenue tactic. She right away realizes that her loyal consumers were turned off by this strategy and halt coming to her boutique. Explain why. receipt: | | dissolving agent: | This strategy does not take into consideration the behaviour of her loyal consumers. They feel neglected.| POINTS: | -- / 1|   Learning objective 2: crush the components of the consumer finish- do process.   The consumer decision making process consist of five phases: 1) consider recognition, 2) information search, 3) evaluation of alternatives, 4) purchase, and 5) postpurchase behaviour. For each of the phases, identify how a sales somebody working(a) at an electronic store, such as afterlife Shop, whitethorn help the consumer ease through the decision making process.

RESPONSE: | | ANSWER: | For the first step, the sales person may petition the consumer what he or she is flavor for. In the min phase, the sales person suggests some products that go away find out the need of what the consumer is looking form. In the evaluation of alternatives, the sal es person has to identify the decision crite! ria that are important for the consumer (price, warranty, easy of use, etc.). In the forth phase, it will be important that the purchasing performance at the change goes rapidly, with no error. Lastly, after the purchase, the salesperson smoke follow up with a phone call.| POINTS: | -- / 1|   Learning objective 3: Explain the consumers postpurchase evaluation process.   Explain how the price can influence the...If you want to get a full essay, suppose it on our website: BestEssayCheap.com

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